Rashida Jones stars in latest Dove Hair campaign

AP News
Posted: Sep 19, 2011 2:33 PM
Rashida Jones stars in latest Dove Hair campaign

Everyone has had a bad hair day _ even entertainers.

To promote its new hair care products aimed at fixing dry and damaged hair, Dove has enlisted actress Rashida Jones to star in a new campaign that encourages people to "make friends with your hair."

In a campaign beginning Monday, Unilever's Dove is promoting its Dove Nourishing Oil Care Collection of hair products with TV ads that show Jones contending with frizzy hair while meeting friends at a restaurant and in a yoga class. The ads also promote a contest Dove is holding online in which people can submit videos about their bad hair days.

"If your hair has a mind of its own, tell us about it. You could star in the next Dove Hair Commercial," the ads state.