Wedding dress maker Priscilla of Boston to close

AP News
Posted: Aug 31, 2011 5:23 PM
Wedding dress maker Priscilla of Boston to close

Wedding dress maker Priscilla of Boston said Wednesday it will close at the end of the year.

The high-end shop said its brands, which include Jewel by Priscilla of Boston and Platinum For Priscilla of Boston, also will be retired.

"After nearly 65 years of serving some of America's most beautiful brides, we have made the difficult decision to close our salons after a thorough review of the business environment," the company said in a statement on its website. Its 19 locations closed on Wednesday.

The company said it will fulfill dress orders that have already been placed. It will also continue to sell the sample dresses in the stores, but it will not take new orders for custom dresses.

Priscilla of Boston was owned by Federated Department Stores Inc. until 2007, when Federated sold Priscilla and the David's Bridal brand to a private-equity firm Leonard Green & Partners. Federated is now known as Macy's Inc.

David's Bridal sells dresses for about $300 to $1,500, according to the Leonard Green website. Priscilla of Boston sells higher-end dresses, some costing more than $5,000.

Priscilla of Boston has stores in Atlanta; Beverly Hills, Calif.; Boston; Chicago; Dallas; Denver; Houston; Long Island, N.Y.; Miami; Minneapolis; New York; Orlando, Fla.; Philadelphia; Raleigh, N.C.; San Francisco; San Jose, Calif.; Scottsdale, Ariz.; Short Hills, N.J.; and Washington.