Consumers gloomy but their spending says otherwise

AP News
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Posted: Aug 30, 2011 5:22 PM
Consumers gloomy but their spending says otherwise

Economists have advice for anyone worried that consumers are too fearful to keep spending: Look at what they're doing, not what they're saying.

A survey of consumer confidence shows that Americans were spooked early this month by the standoff over the debt ceiling, a downgrade of U.S. long-term debt and a swoon in stock prices.

But maybe only temporarily.

If stock prices stay steady, consumers will likely keep spending, and the economy should improve modestly in the months ahead, economists say. Most downplayed the results of a Conference Board survey released Tuesday that showed consumers were in a gloomy mood in early August.

"They tend to register their anxiety about the future in these surveys ... without actually curtailing their spending," said Chris Rupkey, chief financial economist at Bank of Tokyo-Mitsubishi UFJ.

The Conference Board said its consumer confidence index sank to 44.5 in August, a 15-point drop from July. That was a much sharper fall than analysts had expected. And it brought the index to its lowest point since April 2009. A reading above 90 would show the economy was on solid footing.

The report coincided with similarly glum results from a survey of business and consumer sentiment in Europe. In that poll, European retailers were pessimistic about the future, and consumers were fearful of losing their jobs. A major factor was Europe's debt crisis.

For August, economists don't expect Americans to cut their spending sharply, if at all. Most foresee consumer spending, which drives about 70 percent of the economy, rising faster in the July-September period than the preceding three months.

Ken Perkins of Retail Metrics Inc., a research firm, noted that the mood of consumers has been downbeat all year. Yet sales at retail chains have remained relatively healthy.

"There's been a little bit of a disconnect," Perkins said. "Consumers say one thing and do another."

Consider Otis Herring of Brooklyn, N.Y. Herring has cut back on eating out and buying comfort food. But a couple of days ago, he spent about $80 shopping at an outlet mall in Massachusetts.

"You splurge a little bit here and there," said Herring, a dancer in Brooklyn. "People haven't stopped shopping. They've figured out what they can and can't do and adjusted accordingly."

Ken Mayland, president of ClearView Economics, said he doesn't even pay attention to the Conference Board's survey or a similar one put out by Thomson Reuters and the University of Michigan.

"I've found that these confidence indicators can lead you astray," he said.

Mayland looks instead at the savings rate, which reflects consumers' actual behavior. On Monday, the government said the household savings rate dipped to a four-month low of 5 percent in July. Consumers spent money a bit faster than they earned it.

"The tempo of the economy seems like it's picking up a bit," Mayland said.

Mayland thinks lower gasoline prices will make consumers more likely to spend on other goods and services that are more likely to boost economic growth.

One reason consumers sketched such a dim outlook on the economy in the Conference Board's survey earlier this month was a sinking stock market _ which was followed by wild price gyrations. Economists say surveys of consumer confidence tend to be heavily influenced by stock prices.

The Dow Jones industrial average tumbled more than 9.5 percent from Aug. 1 to Aug. 18, when the survey was taken. And during the week that ended Aug. 12, the Dow swung more than 400 points on four consecutive days for the first time in its 115-year history.

In the midst of that period, the Federal Reserve couldn't agree on what to do to address the economy's slowdown.

At its Aug. 9 policy meeting, some Fed officials pushed for a more aggressive response. Minutes of the meeting released Tuesday show how the Fed settled for a plan to keep rates near zero for two more years and agreed to discuss more options at an extended meeting in September.

Ken Fisher, CEO of Fisher Investments in Woodside, Calif., said the Conference Board's results show what he and others already know: Consumer sentiment mirrors movements in the stock market. In the short run, when stock prices drop, so does consumer confidence.

The only difference, Fisher said, is that the stock market is a real-time measurement. And the consumer confidence survey takes a couple of weeks to collect results.

From Aug. 19 through the close of trading Tuesday, the Dow has rebounded about 5.2 percent. Those gains, if sustained, could give consumer confidence a boost in September.

"We wouldn't be surprised to see confidence begin to bounce back over the next few months," said Paul Ashworth, an economist at Capital Economics. "The best-case scenario is that this was just a blip driven by what was in the news and by the financial markets."

Some evidence for that can be found in the Conference Board results themselves. As anxious as consumers say they are about the future, the survey showed that, compared with July, more of them plan to buy a car or major appliance within six months. And more said they planned a vacation.

Perkins said that despite all the turmoil earlier this month, he expects sales at retail chains to increase by about 5 percent in August from July.

"I wouldn't describe it as going gangbusters," he said. "But it's been hanging in there."

Michael Hanson, senior economist at Bank of America Merrill Lynch, said some early signs also show that auto sales also held up in August.

Consumers "may have just been spooked by everything that happened at the beginning of the month," Hanson said. He said some upcoming economic data, particularly Friday's report on August unemployment, would paint a clearer picture.

So far, it's unclear how retailers fared in August. In the week that ended Saturday, sales grew slightly compared with the previous week, buoyed by people buying emergency supplies ahead of Hurricane Irene.

A better picture of retail sales in August will emerge Thursday, when many big retailers will release sales reports based on revenue at stores open at least a year.

Michael Niemira, chief economist at the International Council of Shopping Centers, expects sales growth for August of between 4 percent and 5 percent over the year-ago period.

Laura Arena, a graphic designer in New York, said her business has been doing well, and she hasn't had to cut back on spending.

"The people around me still buy things, people still go out," she said. "They just go out to places that are more affordable."

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D'Innocenzio reported from New York. AP Business Writers Paul Wiseman in Washington and Christina Rexrode in New York contributed to this report.