Ford Motor Co. saw a dip in J.D. Power and Consumer Reports quality rankings this spring because of glitches with its My Ford Touch and Sync voice-activated dashboard systems. President and CEO Alan Mulally addressed those issues Tuesday during a conference call to discuss the company's second-quarter earnings.
QUESTION: "How bad do you think these problems were? And how long do you think it will be before they are completely resolved?"
ANSWER: "When you introduce new technology like this that is so connected to the way that the consumers operate the vehicles, we were expecting to get really good feedback on what can make it better. And just like the consumer electronics industry, our plan is to listen really carefully and incorporate that feedback in a very timely manner to continue to improve the system.
"We believe more than ever in both those sets of technology, as far as the usefulness and the reason to buy Ford products. The vast majority of the consumers, over 60 percent, 70 percent, absolutely are pleased. And it's a reason to buy. So, we are going to continue to incorporate the feedback in a very timely manner. And people absolutely love the direction that we're going in fuel efficiency and really smart design, and removing and reducing driver distraction."