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Sam's Club unveils new store brands

AP News
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Posted: Jun 02, 2011 2:24 PM
Sam's Club unveils new store brands

Wal-Mart's Sam's Club is rolling out three new exclusive brands in a bid to maintain the sales momentum it's enjoyed over the past five quarters and lure more shoppers with its groceries.

The warehouse club chain run by Wal-Mart Stores Inc. is launching Artisan Fresh, an array of baked goods from baguettes to apple pies; Simply Right, a personal care collection including diapers and pet care; and Daily Chef, which includes groceries such as olive oil.

The new brands will rolled out to all 600-plus stores by the end of October. In many cases they will replace its store label Members Mark.

The launch builds on the efforts over the past year to improve the quality of its merchandise.