P&G's air freshener Febreze hits $1B in revenue

AP News
Posted: Mar 08, 2011 2:56 PM
P&G's air freshener Febreze hits $1B in revenue

The Procter & Gamble Co. says Febreze air fresheners have joined its billion-dollar brand club.

Spokesman Lee Bansil said Tuesday that Febreze revenue over the past 12 months hit $1 billion.

That gives P&G 24 brands that bring in revenue of $1 billion or more. The company has sold off two others _ Folgers coffee and Actonel osteoporosis treatment _ in the past three years.

Febreze officials have said sales held up during the recession as people spent more time at home, giving them more reason to care about how their homes smelled.

P&G also expanded its air-freshener business through acquisition, acquiring Ambi Pur last year from Sara Lee Corp. for $470 million to increase its air care presence from 17 countries to 84.