New Chevy ad campaign to draw on history, future

AP News
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Posted: Oct 27, 2010 3:22 PM
New Chevy ad campaign to draw on history, future

General Motors Co. says its Chevrolet brand will draw on nearly a century of history as well as look to its future in a new advertising campaign debuting Wednesday night during the first game of the 2010 World Series.

The ads are narrated by movie and television star Tim Allen and carry the tagline "Chevy Runs Deep."

They show video glimpses of Chevrolets from early last century all the way to a car that's not yet on sale, the rechargeable Chevrolet Volt.

One ad features the Volt, which can go 25 to 50 miles on battery power before a small gasoline engine kicks in to generate electricity and power the car farther.

It goes on sale in December in California, Washington, D.C., and New York.