A look at advertising spending around the world

AP News
|
Posted: Oct 18, 2010 1:26 PM
A look at advertising spending around the world

Advertising spending projections for this year around the world and their growth rate from the prior year, according to research firm ZenithOptimedia:

NORTH AMERICA: $160.3 billion, up 2.4 percent.

WESTERN EUROPE: $103.18 billion, up 3 percent.

ASIA PACIFIC: $106.05 billion, up 6.3 percent.

CENTRAL & EASTERN EUROPE: $27.14 billion, up 7.2 percent.

LATIN AMERICA: $30.07 billion, up 16.8 percent.

REST OF THE WORLD: $22.75 billion, up 7.1 percent.