Summary Box: Gap logo back to blue after gripes

AP News
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Posted: Oct 11, 2010 9:10 PM
Summary Box: Gap logo back to blue after gripes

THE SWITCH: Gap is back to blue. The casualwear chain said late Monday it will keep its decades-old white-on-navy blue logo after all.

THE CONFUSION: Last week the company swapped in a new logo online without saying a word. The new logo _ a white background with black letters _ irritated fans, who then complained online.

THE MISTAKE: Gap North America President Marka Hansen said the company realized how much people liked the old logo. She also said Gap didn't handle the change correctly and missed a chance to have shoppers offer input until it was too late.