Whole Foods launches mobile Web site

AP News
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Posted: Dec 10, 2009 3:48 PM

Whole Foods Market said Thursday it has launched a mobile Web site designed for people who browse online from their cell phones.

The site is viewable at http://m.wholefoodsmarket.com. It includes recipes, store hours, driving directions, a calendar of events and a store locator that searches by zip code.

Shares of the Austin, Texas-based company rose 47 cents to $26.34 in afternoon trading.