Nontraditional window display in NYC

AP News
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Posted: Dec 03, 2009 9:50 AM

Tradition is taking a back seat at a window display on Fifth Avenue in Manhattan this holiday season.

Directly across the street from the traditional Lord & Taylor holiday windows that attract families is a more edgy display.

It's not X-rated _ just XOXO.

That's the name of the clothing line being advertised in a storefront, with one young woman stripping to her underwear while another sends text messages or applies makeup.

Carol Powley created the window for the California-based company and calls it "a play on voyeurism."

"You are looking into the life of a young woman, her apartment, her beauty," Powley said.

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The scantily clad models were hired to appear in the leased window space for 10 days.

For model Helene Traasavik, it's nothing unusual.

"It's what I do every day at home," she says _ dressing, texting and "just hanging out."

But there's one difference.

"I've got an audience," Traasavik said.