Toyota tops auto brands in residual value

AP News
Posted: Dec 02, 2009 5:09 PM

The bankruptcies of General Motors Co. and Chrysler LLC appear to have had little impact on the residual values of the companies' 2010 model year vehicles, according to a survey released Wednesday by Kelley Blue Book.

GM and Chrysler both saw slight upticks in the projected values of their vehicles after five years despite the companies' brief stays in bankruptcy over the summer. GM vehicles are expected to hold 31.3 percent of their value, while Chrysler vehicles are expected to hold 29.5 percent. Both automakers benefited from a rise in projected demand for trucks and SUVs.

Toyota was the brand with the highest resale value, with its vehicles maintaining an average of 38.8 percent of their original price after five years. That was down from 42.7 percent last year, a drop Kelley attributed to overcrowding in the small car market.

Toyota's Lexus had the highest projected resale value among luxury brands, at 39.3 percent. Honda, BMW, Subaru and Acura also were high scorers. Jeep was the only domestic brand in the top ten.

Kelley said the industry average was 32.6 percent. That was down from prior years as the weak economy caused car prices _ like home prices _ to depreciate more rapidly. Kelley calculates resale value based on market conditions, competition in each segment and expectations about the economy.