Forrester acquires Monitor's Strategic Oxygen unit

AP News
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Posted: Dec 01, 2009 5:10 PM

Internet research company Forrester Research Inc. said Tuesday it has acquired Monitor Group's Strategic Oxygen business for an undisclosed amount.

Forrester said Strategic Oxygen's tools be used to help marketers identify who they should target for their products or services, and evaluate which messages will work with their targets. Forrester said the acquisition will help its technology product management and marketing professionals clients.

Strategic Oxygen's employees will immediately be integrated into Forrester, the company said.

Forrester shares closed up a penny at $25.06.