Bridgestone tire prices going up 5 percent

AP News
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Posted: Dec 01, 2009 7:02 PM

Bridgestone Americas has announced a price increase of up to 5 percent on its Bridgestone, Firestone and associate brand consumer tires.

The Nashville-based company Tuesday blamed a steady increase in raw materials and energy costs.

The increases, effective Jan. 1, affect tires on certain passenger and light trucks for both the original equipment and replacement markets.

The company said in a news release that efforts to become more efficient and increase productivity have not succeeded in overcoming "the escalation of raw material costs."