Wal-Mart Stores Inc. on Tuesday unveiled weekly savings starting this Saturday on popular toys and video games that it is pitching as comparable to the sales blitz the day after Thanksgiving.
Wal-Mart and other retailers including Sears have started to hawk deep sales usually reserved for the big sales day known as "Black Friday" in hopes of attracting more shoppers early.
Walmart said Tuesday that some of the toys that will be discounted starting this Saturday through Nov. 27 are EZ Bake Oven, Disney Princess Scooter and Nerf N-Strike Vulcan. The discounts are up to 60 percent.
Customers purchasing certain gaming packages such as "Band Hero" and "DJ Hero" will receive a $40 Walmart gift card while supplies last.
Walmart is also offering a 26-inch Vizio LCD HDTV TV for $248, down from $347.
Starting last month, Wal-Mart began advertising a selection of holiday toys for under $10, and online the retailer along with rivals Amazon Inc. and Target Corp. have been locked in a price war on highly anticipated book titles, followed by DVDs.