Makers of Healthcare.gov Develop New Press Response Strategy

Townhall.com Staff
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Posted: May 01, 2014 10:36 AM

In October 2013, as the Centers for Medicare and Medicaid Services (CMS), a division of the Department of Health and Human Services (HHS), was launching Healthcare.gov, CMS also launched a quieter initiative. As part of Ignite, an internal HHS program designed to spur innovation, a team within CMS's press office designed a system to help CMS communicate more quickly and efficiently with the press.