Farmed & Disingenuous: Chipotle’s Agribusiness Attack Upsets Farmers, Delights Jim Cramer

Townhall.com Staff
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Posted: Feb 25, 2014 4:30 PM

Chipotle says it’s all about “food with integrity.” “Facts with integrity,” not so much. Marketing efforts by the burrito chain once owned by McDonald’s smear many of America’s farmers and use scare tactics to drive consumers away from Chipotle’s competitors.

On Feb. 17, Chipotle released an online original video series on Hulu.com, called “Farmed and Dangerous.” The comedy pits a the fictitious Animoil farm and their powerful public relations agency Industrial Food Image Bureau (I.F.I.B.) run by Buck Marshall against little guy “sustainable” farmer Chip Randolph, who has audaciously spread online video of their cow exploding because it was fed “petropellets.” The storyline is laughable, but the impression that big agriculture is guilty of practices that are harmful to animals and people isn’t.

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