President, First Lady Turn to Moms for Help Selling Obamacare Staff
Posted: Dec 18, 2013 9:35 AM
The Obama Administration is circling back to a strategy it has tried since May and most recently in November to get more uninsured adults into Obamacare: Enlist mothers to encourage and even nag their adult children to enroll in the insurance exchanges. President Obama and First Lady Michelle Obama will host a joint White House event today that will try to portray the roles mothers could play in promoting Obamacare. “Moms are a key part of our ongoing outreach and enrollment efforts and have an important role to play in helping their adult children, family members, and peers to sign up for coverage,” White House spokesman Jay Carney said.