Streaming Revolution: Viewers Flee MTV, Comedy Central Staff
Posted: Nov 22, 2013 11:59 AM
In the month of October, two cable channels that cater almost exclusively to young people lost viewers by double digits. Comedy Central's primetime audience dropped 19%, MTV's 32%. In average daily viewership, Comedy Central is down 10%, MTV 18% There are probably many reasons for this, but my guess is that streaming is a big one.