Keg stands, birth control, and Ryan Gosling.
That's how a pair of Colorado non-profits are trying to promote Obamacare.
The "Got Insurance?" campaign, which was launched by the Colorado Consumer Health Initiative and Progress Now, has three targets: young adults, women, and minority groups. And to encourage those groups to sign up for health insurance under the Affordable Care Act, they are creating ads they hope will go "viral" on social media.