Alec Baldwin’s MSNBC ratings plummet 19% From Debut

Townhall.com Staff
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Posted: Oct 28, 2013 11:02 AM
Alec Baldwin’s snorific show “Up Late” debuted to mixed ratings earlier this month – while it increased viewership at MSNBC, it failed (as expected) to compete against the Fox News behemoth, and did poorly in a key viewership demo. It appears that about 20% of the viewership for the first episode tuned in just out curiosity, and maybe to mock it on Twitter.