Marisa Guthrie of The Hollywood Reporter landed an interview with Patricia Fili-Krushel, chairman of NBCUniversal News Group, who is in charge not only of NBC News, but CNBC, MSNBC, and their websites.
Fili-Krushel admitted that MSNBC loses to CNN in breaking news situations because “Viewers are coming for MSNBC’s personalities,” and also touted that newly hired 25-year-old host Ronan Farrow “can go from Syria to Kim Kardashian and be credible, and he’s got a huge social following.” This came up in a discussion of MSNBC rating dips: