NBC News Boss Admits: Viewers Come to MSNBC for 'Personalities,' So We Lose to CNN in News Events

Townhall.com Staff
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Posted: Oct 23, 2013 4:36 PM
Marisa Guthrie of The Hollywood Reporter landed an interview with Patricia Fili-Krushel, chairman of NBCUniversal News Group, who is in charge not only of NBC News, but CNBC, MSNBC, and their websites. Fili-Krushel admitted that MSNBC loses to CNN in breaking news situations because “Viewers are coming for MSNBC’s personalities,” and also touted that newly hired 25-year-old host Ronan Farrow “can go from Syria to Kim Kardashian and be credible, and he’s got a huge social following.” This came up in a discussion of MSNBC rating dips: