Facebook isn't cool anymore and probably never will be again. That's what CEO Mark Zuckerberg admitted in an interview with The Atlantic this week.
"People assume that we’re trying to be cool. It’s never been my goal. I’m the least cool person there is! We’re almost 10 years old so we’re definitely not a niche thing any more so that kind of angle for coolness is done for us."
In the past, Zuckerberg has pushed back against the notion that Facebook no longer appeals to young people and that their parents are more inclined to use the social media network. In a recent conference call with investors, Zuckerberg maintained that Facebook was still very popular with kids: