In a new campaign ad called “Stand for coal,” Senate Majority Leader Mitch McConnell's voice booms powerfully over a soaring musical score.
“I tell you, I will be the leader of the forces that take on the war on coal,” he says over video of pro-coal Kentuckians, an American flag, and McConnell himself.
The over-the-top video is a paen to McConnell as a defender of one of Kentucky’s largest and most influential industries, coal. It’s also an Image he will try to cement in the minds of campaign contributors and voters as he faces a competitive bid for re-election in 2014.
Indeed, just as the Environmental Protection Agency prepared this week to release new rules regulating coal-fired power plants, McConnell pushed to stop the agency from implementing them. Meanwhile, McConnell's campaign sent out a fundraising email touting his pro-coal credentials.