Every year, millions of Americans watch the Super Bowl, some just for the fabulous new commercials.
Next year, it's quite possible there's going to be an ad for marijuana.
This bizarre story begins with the company Intuit. USA Today reported in July:
The minuscule budgets of small businesses often hinder their marketing power. But now, one small firm will join mega marketers on the biggest advertising stage of all: the Super Bowl.
On Wednesday, software provider Intuit kicks off a contest that will award one small business with a 30-second Super Bowl XLVIII commercial. The third-quarter ad will likely be seen by more than 100 million viewers.