Everyone knows Hillary Rodham Clinton, and everyone has a different reaction to her. Some find her as irritating as fingernails on a chalkboard. Some find that she makes their skin crawl. Some run screaming from the room. And some want to drink a gallon of rat poison while lying across a railroad track.
The conventional wisdom is that the former first lady will be a formidable presidential candidate because she has lots of money, veteran campaign aides, a shrewd political sense and a close connection to a president beloved by Democrats. But those may be nothing next to a couple of fairly major factors operating against her.
The first is that many people in both parties see her as ideologically repellent. Conservatives think she's an arrogant busybody with an addiction to big government. The left regards her as a cynical trimmer who can't admit when she's wrong.
The second is that many people, again in both parties, just can't stand her. You want a uniter, not a divider? Hillary has a way of uniting people who ordinarily would be pelting each other with eggs.
That explains the appeal of the new YouTube ad, modeled on Apple's famous "1984" Super Bowl commercial, which portrays her as a blandly sinister Big Sister on a giant screen, uttering phony platitudes to an army of robotic slaves. It ends happily when a blonde female athlete sprints in and hurls a sledgehammer at the screen, obliterating the image.
Though the ad included a plug for Barack Obama (who denies any involvement), it would draw equal ovations if it were shown at a meeting of MoveOn.org or The Heritage Foundation. Which raises the question: If the right regards her as a dangerous leftist and the left regards her as an unprincipled accomplice in the Iraq disaster, who really likes her?
The candidate we all know is the one portrayed by Amy Poehler in the "Saturday Night Live" skit who, when asked about her original position on Iraq, replied with a condescending smile, "I think most Democrats know me. They understand that my support for the war was always insincere."
Any candidate can suffer reputational damage during the course of a bitterly fought election. But Hillary rouses an exceptional amount of dislike even before we've been reminded of her flaws.
In a recent USA Today/Gallup poll, only 19 percent of those surveyed had an unfavorable opinion of Barack Obama. Even the abrasive Rudolph Giuliani had only a 22 percent unfavorable score. But 40 percent had an unfavorable opinion of her.
A December poll found 47 percent of Americans would not even consider voting for Hillary. Karlyn Bowman, a polling expert at the American Enterprise Institute in Washington and author of a forthcoming report on attitudes about Hillary, says she can't remember a major party presidential candidate whose negative rating was so high at the start of a campaign.
Conservatives, of course, remember her angry response when her husband was accused of having sex with Monica Lewinsky -- which she dismissed as a smear from a "vast, right-wing conspiracy." It turned out her enemies were telling the truth and she was not.
Much of the support she has comes from people who wish her husband could serve a third term. But weak nostalgia is a poor campaign theme. And Hillary fails on one of the most basic tests: personality.
This is someone, after all, who will be in our living rooms every night for at least four years. Looking back on recent elections, the candidate who wins is usually the more likeable one -- Bush over Gore, Clinton over Dole, Bush over Dukakis, Reagan over Carter. Polls indicate that the aversion to Hillary is less about her politics than about her as a person, and overcoming that sentiment will not be easy.
As the campaign proceeds, some people will be hoping for her to succeed. But I'm betting a lot more will be rooting for the blonde with the sledgehammer.