Alex Gage is the CEO and Founder of TargetPoint Consulting based in Alexandria, Virginia.
Alex began his career at Market Opinion Research in the political division during the 1976 campaign for President Gerald R. Ford. He was a senior vice president of MOR's political group when he left the firm in 1989 to launch
Market Strategies Inc. Over the years MSI grew to specialize in many types
of research including Consumer Products, Electoral Politics, Energy, Financial Services, Health Care, Information Technology and Telecommunications, Lottery and Gaming, Pharmaceutical and Public Policy. By 2003, the company had grown from 6 original partners to a team of over 170 senior consultants and researchers and over 400 staff making it the 19th largest research company in the U.S. with annual revenues of $40 million.
In 2003, Alex co-founded TargetPoint Consulting, a full service research firm which created what is now known as MicroTargeting. TargetPoint counted the Republican National Committee as it's largest client in both 2004 and
2006 and is credited by many for the sophisticated voter targeting which helped lead President Bush's 2004 campaign to victory. Today, TargetPoint is the pre-eminent provider of MicroTargeting as well as polling, focus groups and other types of research for political and corporate clients.
Since 1976, Alex has participated in nearly every Republican Presidential campaign, along with over 40 U.S. Senate and Gubernatorial campaigns, in addition to a wide-ranging portfolio of corporate work. In the 2008 cycle, Alex played the role of Senior Strategist on the Romney for President Campaign. He also headed up Midnight Ride Media, the paid media component of the campaign.
Alex graduated from the University of Michigan with a bachelor's degree in political science and attended graduate school at Wayne State University.
He has two children and divides his time between Alexandria, Virginia and West Windsor, Vermont.