MADISON, Wis. — Before Mary Burke officially jumped into Wisconsin’s highly watched race for governor last October, the Democratic Party establishment drooled over the prospect of “Millionaire Mary” taking on Republican incumbent Scott Walker.

No. 1: Burke wasn’t Milwaukee Mayor Tom Barrett. Not many establishment types, it seems, were interested in another run by Also-Ran Barrett, soundly beaten twice by Walker in less than two years — in the 2010 run for governor and the Big Labor-led recall election in the spring of 2012.

No. 2: Money, money, money, money … money! The former executive with Trek Bicycle Corp., the Wisconsin company her dad built from the garage up, had a net income north of $6.8 million from 2008 to 2012, according to an analysis by the Milwaukee Journal Sentinel.