MADISON — Why so stingy, minimum wage hike advocates?

“We’re working to pass a referendum this fall calling for an increase in the statewide minimum wage to $10.10,” Peter Rickman, #raisethewage rally organizer, told me Thursday on the Capitol square.

That’s it? All the “Hey-hey, ho-ho, poverty wages have got to go” chanting for salaries of less than $20,000 a year? That might cut it for gas and Lollapalooza ticket money for a teenage suburban burger flipper. But what about a parent trying to raise a family?