SHAKOPEE, Minn. — You might log a lot of miles looking for a filling station selling E-15, even three years after the EPA approved the new ethanol blend for use in 2001 and later model and flex-fuel vehicles.

If — not necessarily when — you find one, the nation’s biggest manufacturers and retailers of small engine—powered tools, snowmobiles, ATVs and boats have launched a PR campaign to make sure you to “look before you pump” and potentially make a costly mistake.

“The paradigm by which we have always fueled in this country was whatever went into the car or pickup truck could go in the can. Whatever went in the can went in the generator, the bass boat, the chainsaw and the mower,” said Kris Kiser, president of the Outdoor Power Equipment Institute. “Well that’s different now. For the first time in history, what you put in the car may damage or destroy all of your stuff.”