OSAWATOMIE, Kan. — The winner of an Obamacare video contest put on by the U.S. Department of Health and Human Services is either completely oblivious or participating in the most obvious misdirection campaign we’ve ever seen.

Entitled “Forget About the Price Tag,” the video is the musical equivalent of some guy standing on the sidelines shouting “Hey look over there, a moose!”

Singer and video creator Eric McDonald was announced Monday as the winner of HHS’ Healthy Young America video contest, wherein the federal agency encouraged the public to vote on a range of user-submitted clips targeted at getting young people to sign up for coverage through the Affordable Care Act.