DES MOINES, Iowa — Iowa taxpayers just spent $29,000 to send state tourism officials on a nine-day bus tour of the state, all in the name of promoting tourism.

The Epic Iowa Road Trip, which concluded on Saturday, was a collaboration between Travel Iowa, the state’s tourism office, and the Eastern Iowa Tourism Association, the Central Iowa Tourism Region and the Western Iowa Tourism Region.

Riding in a custom-decorated bus, tourism officials accompanied by videographers visited 33 counties and made more than 60 stops at local attractions and businesses.