SPRINGFIELD, Ill. —  Illinois is turning it’s Obamacare sales pitch into a joke.

To get more people to sign up for health care, the state is bragging it will spend $150,000 on ads for the satirical news site The Onion.

“We know that to effectively reach Young Invincibles – who are 53 percent of our uninsured residents in Illinois – we have to work with non-traditional, and especially digital, sources for news and entertainment. That’s where The Onion fits right into our outreach strategy,” Jennifer Koehler, executive director of Get Covered Illinois said in a news release.