SPRINGFIELD, Ill. — Illinois is turning it’s Obamacare sales pitch into a joke.
To get more people to sign up for health care, the state is bragging it will spend $150,000 on ads for the satirical news site The Onion.
“We know that to effectively reach Young Invincibles – who are 53 percent of our uninsured residents in Illinois – we have to work with non-traditional, and especially digital, sources for news and entertainment. That’s where The Onion fits right into our outreach strategy,” Jennifer Koehler, executive director of Get Covered Illinois said in a news release.
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