Hollywood increasingly depends on overseas markets, so executives at Paramount Studios worried about anti-American sentiment hurting their new film, CAPTAIN AMERICA: THE FIRST AVENGER. They therefore offered foreign distributors the chance to sell the film simply as THE FIRST AVENGER, but only three nations made that choice: Russia, Ukraine and South Korea.
The rest of the world embraced the CAPTAIN AMERICA title, suggesting that hatred of the US may be less a factor than we think. Certainly, American films like the latest TRANSFORMERS and PIRATES OF THE CARIBBEAN installments have broken records around the world, performing better overseas than at home. These tacky movies hardly count as significant contributions to civilization but their popularity shows the American brand still sells, and our country continues to dominate not only militarily and economically, but culturally as well.