Last month, the Entertainment Industry Foundation (EIF) sent out a press release that announced "from October 19-25, more than 60 network TV shows [will] spotlight the power and personal benefits of service," and that this "unprecedented block of TV programming is the first wave of a multi-year 'I Participate' campaign."  It all sounds innocent enough, but according to an EIF memo obtained to BigHollywood.com, this movement is about much, much more than service.

Some points from the EIF memo:

--"President Obama has called for a new era of responsibility -- recognition on the part of every American that we have duties to ourselves, our nation and world to serve others.  It is the price and promise of citizenship."

--"In response, our television community with the Entertainment Industry Foundation will launch a multi-year campaign to inspire action and promote a new way of thinking about service."

Read the full memo here.

BigHollywood.com contributor John Nolte writes:
Doing the work the Kamikaze Media (many of whom are participating in this event rather than digging for the story) refuses, and with the help of Big Government’s Dana Loesch, Patrick and Stage Right have discovered that when it comes to this White House – whether it’s the NEA conference calls or EIF’s iParticipate programming — all roads funnel into one place: online volunteer portals, including Serve.gov, where if you plug in “health care” all kinds of Planned Parenthood openings pop up along with a video dispelling those ugly “myths” knocking ObamaCare.
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Contributor Stage Right takes a look at exactly what is to be found in these "service" opportunities for you and your unsuspecting family:

The October 19-25 “I Participate” campaign broadcast on all four major television networks for a full week of programming will point viewers to www.iparticipate.org (as mentioned in Ashton [Kutcher]’s tweet) and the AARP’s www.createthegood.com web sites.

If your 12 year-old hears about this volunteer initiative and follows the lead of her favorite TV star, she will go to www.createthegood.com and type in her favorite cause.  If she’s been paying attention to the news these days (or listening to the lectures from most public school teachers) she will know that “Health Care” is a big deal these days.  All she has to do is type “Health Care” into the search engine with her zip code (let’s say 90210 cause we love those adorable Beverly Hills high school kids) and she’ll get a whole host of opportunities to serve.

Go ahead… open that link and you’ll see twelve opportunities to serve.  Look at items “H”, “I” and “L.”  All are from Planned Parenthood:

“With President Obama’s focus on health-care reform, now is an exciting and crucial time for us to broaden our support and make sure that the new health-care plan includes women’s health. We’re holding a series of phone banks to identify new people who share our commitment to reproductive freedom.”

In addition, "if you type 'health care' as the subject you want to volunteer for, this video called: “How To Spread The Truth About Health Care Reform” pops up for your viewing pleasure:"



Here are some examples of "volunteer" sites and opportunities that will be advertised and available to you via this televised effort:

---Help Planned Parenthood Expand Access to Care! (from AARP's createthegood.org)

---Global Warming Ambassador (iParticipate.org)

---Volunteer for the Crane Project: It's a group of people folding paper cranes "memorializing the losses of the Iraq War."  Follow the Iraq body count and fold some cranes for the betterment of your community. (iParticipate.org)

---Provide Policy Guidance  to Correct Iraq Policy (serve.gov)

---Medical Marijuana Caregivers (serve.gov)

---Ask President Obama to Explain Climate Change on National TV (serve.gov)

---Health Care for America Now! Volunteer (allforgood.org)

---Charlie Sheen's Truther Statement about 911 (allforgood.org)

---Volunteer for Student Secular Alliance, a support group for atheists (serve.gov)

Further, BigGovernment.com's Patrick Courrielche describes "how this EIF initiative fits into a broader White House plan, including the push to politicize the NEA, to redefine “art” as “service” and engage an all too compliant news, entertainment, and artistic community to start a volunteer army through these online portals."

First NEA... now EIF.  I'm seeing a pattern.  Are you?