Jake Tapper makes a good point about the "celebrity" ad:

Which presidential candidate hosted Saturday Night Live (hint -- the musical guests were The White Stripes)?

Which one had cameos on "24" and "Wedding Crashers"?

Whose wife secretly got her pilot's license and owns a jet?

Who is pals with Warren Beatty?

Whose daughter is friends with Heidi from MTV's The Hills?

Whose wife once told Vogue, explaining the purchase of a 7th or 8th house, this one a beach house, "When I bought the first one, my husband, who is not a beach person, said, 'Oh this is such a waste of money; the kids will never go. Then it got to the point where they used it so much I couldn't get in the place. So I bought another one.”

Whose family credit cards have been known to ring up more than $500,000 in charges in one month?

Clearly, McCain has never enjoyed the level of hero worship that Obama now receives from his "fans".  Still, the fact that he was once a bit of a celebrity, himself, does make it more difficult for him to use this as a cudgel.  Similarly, the fact that McCain has referred to the media as his "base" makes it more difficult for him to cry foul over the media's glowing coverage of Obama ...