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In an article titled: "Expect less Mr. Nice Guy from Fred," Politico's Roger Simon writes:

"Fred Thompson has a folksy, good old boy persona on the stump, but it may not last much longer."
In my estimation, getting tough is just what Fred needs to do. 

Check out this clip of Thompson portraying New York District Attorney Arthur Branch.  

As you'll see, unlike Thompson on the stump, Branch is neither folksy nor affable.  Instead, he is confident and in command.

I think the American public was expecting Arthur Branch, but got Fred Thompson, instead ...  But he's an actor.  He can become Branch.