With numerous scandals plaguing the Obama White House, Americans are turning into Fox News and turning off MSNBC.
The scandals of the Obama administration seem to be hurting not just the White House but MSNBC as well while Fox News Channel scored its second-best week of the year. After double-digit gains during last year’s presidential election, May 13-17 saw the progressive-aligned “Lean Forward” news network hit new lows as the IRS scandal erupted and revelations that the Justice Department secretly obtained AP records became public. With 350,000 viewers on average and 94,000 among the adults 25-54 demo, MSNBC had its least-watched and lowest-rated total-day results of the year last week. That was also the lowest total-day demo result the network has had since the week of June 26-July 2, 2006, when MSNBC pulled in just 83,000 viewers among adults 25-54, according to Nielsen data.
Last week’s total day results were down 17% in viewers and 22% among the demo from the comparable May 14 to May 18 week of last year. In primetime, the numbers were even worse for MSNBC as a steady decline from the beginning of the year continued.