PETA's New 'Payback is Hell Ad'

Katie Pavlich

9/29/2011 11:51:00 AM - Katie Pavlich

Coming out of the brilliant creative department over at PETA (people eating tasty animals, I mean, people for the ethical treatment of animals) is a new campaign featuring a Great White Shark with a bloody human leg in its mouth.

Prompted by reports that a man was bitten by a shark on Saturday while spearfishing in the Gulf of Mexico off the coast of Anna Maria Island, PETA plans to run an outdoor advertising campaign on benches and billboards near the island that makes the point that the deadliest killers in the water aren't sharks—they're humans. The ad shows a human "drumstick" hanging out of a shark's mouth next to the words "Payback Is Hell. Go Vegan."

"Humans hook, spear, maim, and kill fish for 'sport' every day," says PETA Executive Vice President Tracy Reiman. "The most dangerous predator of all is the one holding the fishing rod or standing at the 'all you can eat' seafood buffet."

Fish are aware of their surroundings, have complex nervous systems, and feel pain. Yet every year, humans kill tens of millions of sharks and billions of other sea animals in horrifying ways. "Sport" fishers impale the animals with spears and metal hooks and drag them out of their natural environment as, thrashing and struggling for their lives, they slowly suffocate or die from their injuries. Most fish in restaurants and supermarkets are caught using huge commercial fishing nets—sometimes the length of a football field—which catch everything and everyone in their path. When hauled up from the deep (along with dolphins, turtles, seals, and other "trash catch"), fish suffocate or are crushed to death, their eyeballs bulging out of their heads from the pressure of sudden surfacing. Many are still alive when their throats and bellies are cut open.Prompted by reports that a man was bitten by a shark on Saturday while spearfishing in the Gulf of Mexico off the coast of Anna Maria Island, PETA plans to run an outdoor advertising campaign on benches and billboards near the island that makes the point that the deadliest killers in the water aren't sharks—they're humans. The ad shows a human "drumstick" hanging out of a shark's mouth next to the words "Payback Is Hell. Go Vegan."

"Humans hook, spear, maim, and kill fish for 'sport' every day," says PETA Executive Vice President Tracy Reiman. "The most dangerous predator of all is the one holding the fishing rod or standing at the 'all you can eat' seafood buffet."

Fish are aware of their surroundings, have complex nervous systems, and feel pain. Yet every year, humans kill tens of millions of sharks and billions of other sea animals in horrifying ways. "Sport" fishers impale the animals with spears and metal hooks and drag them out of their natural environment as, thrashing and struggling for their lives, they slowly suffocate or die from their injuries. Most fish in restaurants and supermarkets are caught using huge commercial fishing nets—sometimes the length of a football field—which catch everything and everyone in their path. When hauled up from the deep (along with dolphins, turtles, seals, and other "trash catch"), fish suffocate or are crushed to death, their eyeballs bulging out of their heads from the pressure of sudden surfacing. Many are still alive when their throats and bellies are cut open.

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Sadly, PETA really believes sharks attack humans as "pay back" for humans eating meat. Do the folks over at PETA not realize that the only thing sharks eat is in fact...meat, a.ka. other animals? Like I always say, when animals stop eating eachother, I'll put down my hamburger and t-bones.  Besides, being shredded by dozens of rows of sharply serrated shark teeth doesn't sound very "humane" either, PETA.