Katie Pavlich
Eric Heyl, a columnist at the Pittsburgh Tribune, doesn't believe sales of firearms or attendance at the annual NRA Meetings and Exhibits Convention will increase among women because packing isn't "fashionable," saying the NRA's effort to attract women is "off target." 

To most women, such a seminar probably wouldn't have the same appeal as, say, a holistic facial at the day spa. But providing people with relaxed, radiant faces isn't part of the NRA's mission.


Before more women start attending the NRA convention, more of them will have to be armed.

The industry is unlikely to successfully tap that market until it conquers the pesky preconceived notions that likely turn off many females to the idea of gun ownership. Women likely won't consider packing pistols if they are concerned that:

-- Spending several hundred dollars on a serviceable handgun might leave them without enough money to get the full treatment at that next visit to the day spa.

-- Carrying a gun in a small purse would leave less room for more important items, such as lipstick or compact.

-- The baggy clothing required to successfully conceal most holsters would make them appear frumpy.

-- Gunpowder residue might stain the new Karen Scott blouse they just bought at Macy's.

-- The gunpowder smell when the weapon is fired could totally overwhelm the Chanel they're wearing.

-- Most firearm accessories come only in one boring color: black.

-- Target practice earplugs simply aren't sexy.


Clearly, Mr. Heyl missed the story about 25-year old beauty queen Meghan Brown in Florida, who shot and killed a home intruder with her hot pink .38 special. I'd say that is quite the fashion statement and as a card carrying NRA member, I wish they would put the smell of gunpowder into a perfume bottle, not to mention bright red lipstick and a black sidearm look pretty darn good together. On the "frumpy" comment, Mr. Heyl must have missed Angelina Jolie in Tomb Raider and also missed that black is a classic, timeless and sexy color. If he thinks women are really worried about soiling the blouse they bought at Macy's while shooting, or for that matter in the heat of the moment while trying to stop an aggressor, women can simply Google "gun apparel for women," and choose from many different sites offering feminine shooting attire in addition to finding purses specially designed  to accommodate a small firearm while having the capacity to carry lipstick and a compact at the same time. 

Let me provide Mr. Heyl with just a few reasons why women may be turned on by the idea of owning and carrying a gun:

-Biologically, men are stronger than women and therefore women need something extra to protect themselves from men who want to rape and kill them


-Carrying and knowing how to use a gun reduces the chance of a woman becoming a statistic and joining the hundreds of women abducted and raped every year


-Carrying and knowing how to use a gun allows women to protect themselves rather than relying on someone else or the police after a violent incident has occurred


The NRA is absolutely on target in trying to reach women. If the NRA is going to target any group, it should be the most vulnerable to violent rapes and crimes: women.

In the end, protecting yourself from violent criminals is more than a fashion statement and women looking hot while doing so isn't a bad thing either.

Katie Pavlich

Katie Pavlich is the News Editor at Townhall.com. Follow her on Twitter @katiepavlich. She is a New York Times Best Selling author. Her new book Assault and Flattery: The Truth About the Left and Their War on Women, will be published on July 8, 2014.

“Mamas, don’t let your babies grow up to be brainwashed government dependents. Buy this book!" says Michelle Malkin.

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Author Photo credit: Jensen Sutta Photography