From Townhall Magazine's EXCLUSIVE September feature "Divisive":
"Americans with Spanish surnames have extraordinary opportunities today. But they could be harmed by a growing definitional problem, which is never a good thing for any brand.
"The country is not even sure what to call this expanding group --"Hispanic" or "Latino"-- and there's a chance that liberal political correctness is going to define the identity of a population that just about everyone says is the next big political thing.
"There's evidence that the bureaucratic creation of the term "Hispanic" has, from the start, been linked to a desire to make Hispanics recipients of government programs and was seen as a natural consequence of the 1965 Civil Rights Act. This is made clear in light of an article [Grace] Flores-Hughes wrote for the 2005-2006 Harvard Journal of Hispanic Policy."
Get the September issue of Townhall Magazine to read the full report by Mike Gonzalez.
"The way forward is very simple. First, lose the labels." ~ from Mike Gonzalez in Divisive.