Townhall.com News Editor and Fox News contributor Katie Pavlich has a new book out this week titled, "Assault and Flattery: The Truth About the Left and Their War on Women."
"Assault and Flattery is a book about women," Katie writes, "but it’s for fathers, husbands, sons, and boyfriends, too."
To that end, I asked Katie how specifically what conservatives could learn from the book.
CC: You write in the book that Republicans need to fight back hard against the Democrats War on Women. What specifically should Republicans be doing/saying?
KP: It's simple. If Republicans want to win and promote a pro-women, pro-free markets, pro-growth, pro-opportunity agenda then they have to have to courage to play hardball in the same way Democrats do. The only difference is that the GOP doesn't need to lie, exaggerate or scare in order to win. Not addressing this issue isn't an option and leads to failure. Go on offense, state a position and defend it with the truth.
CC: Can you give me one specific example of where Republicans should go on offense?
KP: They should go on offense on every issue but specifically on the issue of contraception. I can't tell you how many women I spoke to during 2012 campaign who told me they voted for Obama over Romney because Romney would have "banned their birth control." That lie was repeatedly told by left but was only addressed by the right a handful of times. Bobby Jindal has some good ideas on the issue. Chris Christie's approach, stating his position and saying "take it or leave it," is another good way to handle it.