When political professionals get together to discuss things like ads, campaign tactics, and debates they know the only thing that matters in the end is: "Did it move votes?"
Mitt Romney is learning what candidates before him learned. Small mistakes count, but usually not for much. But big ones can put a man down for the count.
There were no surprises in the New Hampshire presidential primary. The voting results followed expectations and the polls.
Winning, in our culture, means coming in first. You don't win by coming in second or fifth. You win by coming in first.
For anyone gauging the Republican presidential contest, this week's most significant poll results weren't the ones tabulated in New Hampshire last night. They were the ones released by Gallup yesterday morning.
Mitt Romney is the most improbable of presidential candidates: a weak juggernaut.