In Battle for Young Voters, Romney Should Play it Uncool

In Battle for Young Voters, Romney Should Play it Uncool

President Obama's re-election largely hinges on his ability to play young voters for suckers -- again -- and whether Mitt Romney will let him.

In 2008, Obama won the youth vote by better than a 2-1 margin, 66 percent to 32 percent. Even more impressive, he actually expanded the share of young voters going to the polls by some 3 million. Those extra voters helped tip several swing states.

Obama owed his success to being a charming political unknown onto whom young people could project their hopes. His rhetoric was a hipsterized version of Successories for college kids:...