No one has "lost" the Culture War. We now have the ULTIMATE Conservative principle: the Free Market of personal behavior.
People can choose to follow Christian morals, or openly defy them without fear of repercussion. Christians no longer have police prosecutors and judges to enforce their morals. Christians now much innovate their message to compete with the secular culture.
And now it's obvious that the Christian message is getting trounced by secularism messages. Therefore, Christians should "innovate" their message, and rely on the "entrepreneurial spirit" of American exceptionalism to compete against secularism.
Maybe hire some Ad and/or messaging Agencies? Maybe hire Karl Rove to help out? Whatever the case, we have more personal freedom than EVER before, and that's fantastic news!