While I accept the "truth" of the 12 unspoken rules, We should be careful about who we call liberals. Not everybody who, say, voted for Obama, is a liberal.
Conservatives should be careful about painting other people With whom they may disagree into the box called liberal. Many, I suspect, are simply uncomfortable with taking responsibility for themselves. It is our job as conservatives to show them how becoming responsible is beneficial to them.
We cannot win friends and influence people by calling them low information voters.