I dropped AARP after one year of membership many years ago - now a member of AMAC. Wouldn't own a Chrysler if given to me. Can't stand Alec Baldwin and refuse to use my Capital One Card - their monthly statement just costs them money to mail. Don't have any reason to do business with Progressive. Don't like Starbucks products and don't drink them. Hadn't paid much attention to their position on gay marriage but like their position on gun laws so that is kind of 50/50.
If corporations think people like me don't pay attention to the public position of movie stars, etc., they are crazy. I will not watch the Butler because I refuse to watch anything with Hanoi Jane in it. Won't buy music from several artists. Refuse to watch anything with Rosie O'Donnell and Roseann Barr. On the other hand, go out of my way to see anything with Gary Sinise and people like him. Wake up corporate america, we are already voting with our wallets