The Republican ticket lost with Romney and Previously with McCain for the same reason John Dewey lost to Harry S. Truman in 1948, None of them were willing to fight. By the way, remember Lucky Strikes' slogan LS/MFT which they uses in their ads as Lucky Strike Means Fine Tobacco? Weil in that year the slogan was changed to Lord, Save Me From Truman. Now our prayer is LORD SAVE ME FROM OBAMA! Yes, I remember and I was only 9 years old at the time!