All too common today for people and organizations to issue unapologetic apologies. If the article quoted CBS statement was complete, this was no apology. "I'm sorry if YOU took offence" admits no consciousness of error or fault. "I'm sorry you took offence" is not the same meaning as "I'm sorry we did (fill in the blank)". Just a nuance of words, but too often the apology is completely insincere and the words are crafted to reflect no admission of fault. In short, they're not really sorry.