"Bloomberg also confirmed Sunday that he plans to spend $12 million to run ads in at least 10 states, suggesting there could be a political price to pay for opposing the measures."
Yeah, well let me tall you something Bloomers - there will be a far greater price to pay for politicians SUPPORTING gun control legislation, and the politicians know it.
"Making clear he intends to be a counterweight to the NRA, Bloomberg said he wants to make sure the powerful gun lobby is not "the only voice" in this debate."
The NRA is indeed the only voice - the only voice FOR private gun ownership. Virtually all the media is, and has been, anti-gun. The NRA is the only counterweight to THAT.